Quick commerce market share in India (2026)

Updated October 2026

Blinkit has the biggest quick commerce market share in India. It handled about 46.6% of orders among the top three apps in FY26. Zepto had about 32.5% and Instamart 20.9%.

Blinkit also runs 31.8% of India’s 8,241 dark stores, but Zepto gets more orders out of each store.

Quick commerce market share by orders: Blinkit vs Zepto vs Instamart

Only the three largest apps publish order numbers, so each share is out of those three. Blinkit’s and Zepto’s FY26 shares are worked out from their order counts.

App	FY24	FY25	FY26	FY26 orders
Blinkit	39.7%	44.4%	about 46.6%	916.6 million
Zepto	26.0%	30.9%	about 32.5%	640.2 million
Swiggy Instamart	34.3%	24.5%	20.9%	412.2 million

Flipkart Minutes, BB Now, Amazon Now and JioMart are left out because they do not publish order counts.

Instamart slipped from second place to third in two years, Swiggy has since cut back on spending, and its Instamart results track the margins quarter by quarter.

Share of dark stores by app across India

Share of dark stores by app

Blinkit Zepto Instamart Flipkart Minutes BB Now Amazon Now

Blinkit 2,621 32%
Zepto 1,392 17%
Instamart 1,296 16%
Flipkart Minutes 1,202 15%
BB Now 877 11%
Amazon Now 853 10%

App	Dark stores	Share	Cities	Cities where it leads
Blinkit by city	2,621	31.8%	467	315
Zepto by city	1,392	16.9%	129	6
Swiggy Instamart by city	1,296	15.7%	197	37
Flipkart Minutes by city	1,202	14.6%	185	9
BigBasket BB Now by city	877	10.6%	103	2
Amazon Now by city	853	10.4%	126	17
Total, six dark-store apps	8,241	100%
JioMart by city (not in the total)	2,613 Reliance Stores	–	420	–

The six apps have 8,241 dark stores between them. Amazon Now’s 853 include 174 partner More stores it uses as dark stores. “Cities” counts every city or town where the app has a store. Suburbs count on their own, so the figure is higher than the companies’ own city counts. JioMart also delivers from 2,613 Reliance Stores, listed under the total with no share.

“Cities where it leads” is the number of cities where the app has more stores than any rival, with ties left out. Blinkit leads in so many because it is in far more small towns than anyone else, often as the only app.

Why store share and order share differ

Stores are not equally busy, so the two shares tell different stories. Part of Blinkit’s store lead comes from small towns, where each store is quieter.

Orders per store per day, January–March 2026	Blinkit	Zepto	Instamart
Average orders	1,425	2,140	1,093

Zepto gets the most out of each store, and orders per store are what drive quick commerce unit economics. It packs its stores into the busiest parts of big cities, so it wins a bigger share of orders than of stores. These per-store figures are outside estimates, not company disclosures.

Which quick commerce app leads in India’s 10 biggest cities

The top 10 cities have 4,229 dark stores between them. Blinkit has the most stores in 8 of the 10; Hyderabad (Zepto) and Chennai (Zepto) are the exceptions.

City	Blinkit	Zepto	Instamart	BB Now	Flipkart Minutes	Amazon Now	Total	Leader (share)	JioMart
Bengaluru	190	183	171	128	133	121	926	Blinkit (20.5%)	196
Delhi	218	117	75	60	125	98	693	Blinkit (31.5%)	89
Hyderabad	112	135	103	77	80	49	556	Zepto (24.3%)	93
Chennai	76	96	89	59	69	44	433	Zepto (22.2%)	89
Mumbai	111	85	65	46	41	42	390	Blinkit (28.5%)	55
Pune	90	62	52	55	46	51	356	Blinkit (25.3%)	58
Gurugram	83	59	34	36	35	35	282	Blinkit (29.4%)	46
Kolkata	60	35	37	36	55	25	248	Blinkit (24.2%)	46
Ahmedabad	56	32	18	16	33	19	174	Blinkit (32.2%)	35
Lucknow	58	36	18	20	26	13	171	Blinkit (33.9%)	40
Top 10	1,054	840	662	533	643	497	4,229		747

Amazon Now’s figures include partner More stores it uses as dark stores. The JioMart column counts the Reliance Stores it delivers from, which are not in a city’s total or share.

Across the top 10 cities, the store split is Blinkit 24.9%, Zepto 19.9%, Instamart 15.7%, Flipkart Minutes 15.2%, BB Now 12.6%, Amazon Now 11.8%. August 2026 looked much the same, with Blinkit 969, Zepto 828, Flipkart Minutes 627, Instamart 615 and BigBasket 497 stores in the top 10 cities. Any two apps can also be compared city by city.

How each app’s share of dark stores changed in 2026

Month	Blinkit	Zepto	Instamart	BB Now	Flipkart Minutes	Amazon Now	Total	JioMart
July 2026	1,955 34.8%	1,088 19.3%	1,038 18.5%	664 11.8%	880 15.6%	–	5,625	–
September 2026 *	2,473 35.2%	1,330 18.9%	1,270 18.1%	859 12.2%	1,098 15.6%	823 not in total	7,030	–
October 2026	2,621 31.8%	1,392 16.9%	1,296 15.7%	877 10.6%	1,202 14.6%	853 10.4%	8,241	2,613

From October 2026, Amazon Now is in the total. It was first counted in September 2026, when the total covered five apps. JioMart is listed beside the total, not in it, and was first counted in October 2026.

* Coverage widened between July and September 2026, so part of the jump between those months comes from wider counting. Shares can still be compared month to month.

Among the five apps counted since July, Blinkit’s share of stores went from 34.8% in July to 35.5% in October 2026.

The companies’ own store numbers, given in their quarterly results, are taken on different dates and can differ.

Frequently asked questions about quick commerce market share in India

What is the market share of Flipkart Minutes, BB Now and Amazon Now?

They do not publish order numbers, so nobody can work out a reliable order share for them. Their share of dark stores is in the store table above, where Flipkart Minutes is close behind Instamart.