Quick commerce statistics for India (2026)
Updated October 2026
Quick commerce in India was worth about US$13 billion in FY26. It runs on 8,241 dark stores in 498 cities, and Blinkit handled about 46.6% of the top three apps’ orders in FY26.
Company figures, estimates and forecasts each carry their own date, and estimates are marked “est.”. Store and city counts are marked “Latest count”. Numbers in brackets point to the sources at the end of the page.
Quick commerce market size in India
Estimates differ because each one measures something different, such as gross order value or GMV, by calendar year or financial year. FY26 runs from April 2025 to March 2026.
| # | Statistic | Date |
|---|---|---|
| 1 | Quick-commerce gross order value in India was about ₹30,000 crore in FY24. est. | 10 Jul 2025 [1] |
| 2 | It more than doubled to about ₹64,000 crore in FY25. est. | 10 Jul 2025 [1] |
| 3 | It is projected to cross ₹2 lakh crore by FY28. est. | 10 Jul 2025 [1] |
| 4 | The market was about US$7 billion in calendar 2024. est. | 2025 |
| 5 | The market was about US$13 billion in FY26. est. | 7 Oct 2026 [2] |
| 6 | It is projected to reach US$70–90 billion by FY31. That is 41–48% growth a year, close to 5% of all Indian retail, with more than 100 million monthly users. est. | 7 Oct 2026 [2] |
| 7 | About 28 million urban Indians use quick commerce, a number expected to reach about 50 million. est. | 7 Oct 2026 [2] |
| 8 | Quick commerce takes about 6% of all retail spending in the metros, projected to reach 20–23%. est. | 7 Oct 2026 [2] |
| 9 | Beauty, home and electronics sold through quick commerce were worth about US$3 billion in FY26, projected at US$21–27 billion by 2031. est. | 7 Oct 2026 [2] |
| 10 | Quick-commerce festive-season sales in 2026 were expected to rise 110% year on year, to about 18% of online festive shopping. est. | 7 Oct 2026 [2] |
| 11 | Quick commerce was about 16–17% of India’s e-retail GMV in 2025, or US$10–11 billion. est. | Aug 2026 |
| 12 | Quick commerce handled more than two-thirds of all online grocery orders in 2024. est. | 27 Mar 2025 |
How these forecasts compare, and why they differ, is the subject of quick commerce market size.
Quick commerce orders, order value and customers by app
| # | Statistic | Date |
|---|---|---|
| 13 | Blinkit handled about 916.6 million orders in FY26. | 9 Jun 2026 [4] |
| 14 | Zepto handled about 640.2 million orders in FY26. | 9 Jun 2026 [4] |
| 15 | Instamart handled about 412.2 million orders in FY26. | 9 Jun 2026 [4] |
| 16 | Zepto delivered 210 million orders in January–March 2026 from 1,139 dark stores in 66 cities. | Jun 2026 |
| 17 | Blinkit’s net order value was ₹20,940 crore in July–September 2026, up 79.3% on a year earlier. | 21 Oct 2026 [6] |
| 18 | Instamart’s gross order value was ₹9,230 crore in July–September 2026, up 31% on a year earlier. | 22 Oct 2026 [5] |
| 19 | Blinkit’s average order value was ₹518 in April–June 2026, against ₹521 a year earlier. | 24 Jul 2026 |
| 20 | Blinkit had 31.8 million average monthly transacting customers in April–June 2026, up from 16.9 million a year earlier. | 24 Jul 2026 |
| 21 | An average Blinkit store sold ₹8.27 lakh of goods a day in April–June 2026. | 24 Jul 2026 |
| 22 | Zomato and Blinkit together delivered more than 75 lakh orders on 31 December 2025, the company’s busiest day. | 2 Jan 2026 |
Blinkit and Instamart order figures come from their parent companies’ filings, collected in the quarterly results of Blinkit, Instamart and Zepto.
Number of dark stores in India
| # | Statistic | Date |
|---|---|---|
| 23 | Blinkit, Zepto, Instamart, Flipkart Minutes, BigBasket and Amazon Now have 8,241 dark stores in 498 cities. | Latest count |
| 24 | Amazon Now runs 853 dark stores, including 174 partner More stores it uses as dark stores. Amazon’s own figure is about 800 fulfilment centres (1 October 2026). | Latest count [12] |
| 25 | JioMart also delivers from 2,613 Reliance Stores, counted separately from dark stores. | Latest count |
| 26 | The six apps added 388 stores, net, since the previous count. | Latest count |
| 27 | The three leaders had 4,525 stores between them on 31 March 2026: Blinkit 2,243, Instamart 1,143 and Zepto 1,139. | 31 Mar 2026 |
| 28 | Blinkit had 2,751 stores on 30 September 2026, after adding 308 in the quarter. | 21 Oct 2026 [6] |
| 29 | Instamart had 1,240 dark stores on 30 September 2026, after adding 69 in the quarter. | 22 Oct 2026 |
| 30 | Metros had about 4,300 dark stores against about 3,600 that can be run profitably. est. | Jul 2026 |
| 31 | Eternal raised its steady-state cost to set up a Blinkit store, including warehousing, to ₹2.5 crore from ₹1 crore. | 24 Jul 2026 |
| 32 | The 10 biggest cities hold 51.3% of all dark stores: 4,229 of 8,241. | Latest count |
| 33 | Bengaluru has the most dark stores of any city: 926. | Latest count |
| 34 | The six Delhi NCR cities together have 1,463 dark stores. | Latest count |
| 35 | Metros and other tier-1 cities hold 60.4% of dark stores, tier-2 cities 20.8% and tier-3 towns 18.7%. | Latest count |
These counts are broken down by app, city and state in dark stores in India.
How many Indian cities have quick commerce?
| # | Statistic | Date |
|---|---|---|
| 36 | 498 cities have at least one quick-commerce store, 33 of them new since the previous count. | Latest count |
| 37 | In 216 cities only one dark-store app has a store. All six are present in 40. | Latest count |
| 38 | Blinkit was in more than 180 cities (it does not publish a city count). Its stores show up in 467 places when suburbs and localities are counted separately. est. | Aug 2026 |
| 39 | Swiggy said Instamart was in 133 cities. Its stores show up in 197 places when suburbs are counted separately. | 30 Sep 2026 |
| 40 | Zepto said it was in 66 cities. Its stores show up in 129 places when suburbs are counted separately. | 31 Mar 2026 |
| 41 | Amazon said Amazon Now was in more than 120 cities. Its dark stores show up in 126 places when suburbs are counted separately. | 1 Oct 2026 [12] |
| 42 | JioMart delivers from Reliance Stores in 420 cities and towns. | Latest count |
The ranking of cities by dark stores runs from these leaders down to towns with one store.
Market share of Blinkit, Zepto and Instamart
Order share covers only the top three apps, Blinkit, Zepto and Instamart. Store share is a separate measure that also counts Flipkart Minutes, BigBasket and Amazon Now.
| # | Statistic | Date |
|---|---|---|
| 43 | Blinkit’s share of orders among the top three rose from 39.7% in FY24 to about 46.6% in FY26. | 9 Jun 2026 [3] |
| 44 | Zepto’s share rose from 26.0% to about 32.5% over the same period. | 9 Jun 2026 [3] |
| 45 | Instamart’s share fell from 34.3% in FY24 to 20.9% in FY26. | 9 Jun 2026 [3] |
| 46 | Blinkit runs 31.8% of India’s dark stores. | Latest count |
| 47 | The top 10 cities had 3,536 dark stores: Blinkit 969, Zepto 828, Flipkart Minutes 627, Instamart 615 and BigBasket 497. | Aug 2026 |
Order share and store share are set side by side in quick commerce market share.
Quick commerce profits, losses and funding
| # | Statistic | Date |
|---|---|---|
| 48 | Blinkit’s adjusted EBITDA was ₹184 crore in July–September 2026, about 0.9% of net order value. It was the fourth quarter in a row with a positive figure, after ₹4 crore, ₹37 crore and ₹102 crore. | 21 Oct 2026 [6] |
| 49 | Instamart’s contribution margin was −1.0% of gross order value in July–September 2026, down from −0.2% in April–June. | 22 Oct 2026 [5] |
| 50 | Instamart’s adjusted EBITDA loss was ₹895 crore in the same quarter (−9.7% of GOV), and Swiggy’s consolidated net loss was ₹922 crore. | 22 Oct 2026 [5] |
| 51 | Zepto lost ₹5,905 crore in FY26 on total income of ₹23,128 crore. | Jun 2026 [7] |
| 52 | Zepto earned ₹1,636 crore from advertising in FY26, up from ₹49 crore in FY24. | Jun 2026 |
| 53 | Zepto has raised more than ₹20,000 crore since it was founded. | Jun 2026 |
| 54 | Zepto’s IPO plan includes a fresh issue of ₹8,010 crore. The listing was deferred on 31 July 2026. | 31 Jul 2026 [8] |
| 55 | In IPO talks in July 2026, investors were said to value Zepto at US$2.5–4 billion, against US$7 billion in October 2025. Zepto gave no figure itself, and then planned a ₹1,000 crore round at about US$4.5 billion. est. | 31 Jul 2026 [8] |
What these figures mean for a single order is worked through in quick-commerce unit economics, and Zepto’s listing plans in Zepto’s IPO status.
Delivery fees, fines and government rules
| # | Statistic | Date |
|---|---|---|
| 56 | Zepto raised its free-delivery minimum to ₹199 (up to ₹299 at peak hours), in line with Blinkit. | 19 Aug 2026 |
| 57 | The consumer regulator CCPA fined Zepto ₹7 lakh over dark patterns such as drip pricing. | Dec 2025 |
| 58 | Blinkit dropped “10-minute delivery” from its branding after the Labour Minister asked apps to stop the claim on rider-safety grounds. | 13 Jan 2026 |
| 59 | The CCI ran a preliminary inquiry into Blinkit, Instamart and Zepto after a distributors’ complaint about deep discounting. | 17 Jun 2025 |
| 60 | The distributors’ body AICPDF claimed that over 2 lakh kirana shops shut in a year because of quick commerce. The claim is unverified, and no method was published. | 29 Oct 2024 |
| 61 | Maharashtra’s FDA suspended the licence of a Blinkit facility in Malad West, Mumbai, over hygiene and expired stock. | 7 Aug 2026 |
Current amounts for every app are in delivery charges by app, and each fine or order is dated in the quick commerce rules timeline.
Quick commerce delivery partners and gig workers
| # | Statistic | Date |
|---|---|---|
| 62 | Blinkit had about 5.21 lakh average monthly delivery partners in April–June 2026, up from 2.43 lakh a year earlier. | 24 Jul 2026 |
| 63 | Swiggy says it works with over 6.5 lakh delivery partners across food and Instamart. | Jul 2026 |
| 64 | About ₹46 of each Zepto order went to delivery partner pay. est. | Jun 2026 |
| 65 | India had about 77 lakh gig and platform workers in 2020–21, a number projected to reach 2.35 crore by 2029–30. est. | 2022 [9] |
| 66 | The Code on Social Security came into force on 21 November 2025. Aggregators must pay 1–2% of annual turnover, capped at 5% of what they pay gig workers, once the start date is notified. | 2026 [10] |
| 67 | Gig-worker registrations on the government portal rose from over 5 lakh in December 2025 to about 12 lakh by June 2026. | 2026 |
| 68 | Karnataka notified a 1% welfare fee on gig-worker payouts. The High Court declined to stay it, and the case is pending. | 8 Jul 2026 [11] |
The laws and pay disputes behind these numbers are covered in gig workers in quick commerce.
Why quick commerce figures often don’t match
- GOV, GMV and NOV measure different things. Blinkit gives net order value and Instamart gives gross order value, so you cannot add them up exactly.
- Store counts depend on the date. Company results come out a quarter late, while the store counts on the page are newer. The methodology explains how stores are counted.
- FY28 and FY31 numbers are forecasts. Expect them to change as new results come in.
How to cite these quick commerce statistics
You can use these numbers in an article, report or college project. For store and city counts, credit DarkStoreTracker with a link. For company figures, estimates and forecasts, cite the original source from the sources list.
DarkStoreTracker. “Quick commerce statistics for India (2026).” October 2026. https://darkstoretracker.com/quick-commerce-statistics/
To point to one number, add its anchor, for example https://darkstoretracker.com/quick-commerce-statistics/#fy26-13b.
Frequently asked questions about quick commerce statistics in India
How many orders does quick commerce handle in a year?
The top three apps handled about 1.97 billion orders in FY26: Blinkit 916.6 million, Zepto 640.2 million and Instamart 412.2 million.
Why do user numbers for quick commerce differ so much?
They count different things. The 28 million figure is an estimate of urban users. Blinkit’s 31.8 million monthly transacting customers counts anyone who placed at least one order in a month, which is a different measure.
Sources
- Outlook Business, 10 Jul 2025: Q-comm orders double to ₹64,000 crore in FY25, to touch ₹2 lakh crore by FY28 (CareEdge)
- YourStory, 7 Oct 2026: Quick commerce in India set for $90B boom by 2031 (Google–Redseer study)
- Apparel Resources, 10 Jun 2026: Instamart’s share among q-commerce players declines from 34% to 21% in two years
- Outlook Business, 23 Jul 2026: Blinkit widens quick-commerce lead, matches Zepto and Instamart combined
- Inc42, 22 Oct 2026: Swiggy Q2 FY27, loss narrows 16% to ₹922 crore (Instamart figures)
- Kotak Neo, 21 Oct 2026: Eternal Q2 FY27 results, Blinkit adds 308 stores
- Outlook Business, 10 Jun 2026: IPO-bound Zepto doubles revenue in FY26 but losses reach ₹5,905 crore
- Inc42, 1 Aug 2026: Zepto to now re-attempt IPO by May 2027
- NITI Aayog, 27 Jun 2022: India’s booming gig and platform economy (policy brief, PDF)
- EY alert, Nov 2025: new labour codes in force from 21 November 2025
- Business Today, 4 Jul 2026: Karnataka High Court directs platforms to deposit gig workers’ welfare fee
- About Amazon India, 1 Oct 2026: Amazon Now expands to more than 120 cities