Blinkit vs Zepto vs Instamart: compare quick delivery apps
Updated October 2026
Blinkit has the most dark stores and the most orders, Zepto runs the busiest stores, and Instamart comes third on both.
None of the three is best everywhere: the one with a store closest to your address usually wins. Flipkart Minutes and Amazon Now are newer and set a lower bar for free delivery: above ₹99 on Flipkart Minutes, and above ₹99 for Prime members on Amazon Now.
Blinkit, Zepto and Instamart compared on orders, stores and fees
| Measure | Blinkit | Zepto | Swiggy Instamart |
|---|---|---|---|
| Share of top-three orders, FY26 | ~46.6% | ~32.5% | 20.9% |
| Orders, FY26 | 916.6 million | 640.2 million | 412.2 million |
| Orders per store per day, Jan–Mar 2026 (estimate) | 1,425 | 2,140 | 1,093 |
| Stores added in FY26 (estimate) | 942 | 110 | 122 |
| Weekly active users, May 2025 | 30.1 million | Not published | 8.2 million (Instamart app only) |
| Dark stores (company figure) | 2,751 (30 Sep 2026) | 1,139 (31 Mar 2026) | 1,240 (30 Sep 2026) |
| Dark stores now | 2,621 | 1,392 | 1,296 |
| Cities and towns with a store | 467 | 129 | 197 |
| Cities (company figure) | 180+ cities (Aug 2026) | 66 cities (31 Mar 2026) | 133 cities (30 Sep 2026) |
| Owner | Eternal Ltd | Zepto Ltd | Swiggy Ltd |
| Free delivery | Free delivery above ₹199 | Free delivery above ₹199 (up to ₹299 at peak hours) | Free delivery above ₹299 |
Order shares are among the top three apps only. Orders per store and stores added are estimates for early 2026. User numbers are from May 2025, so they are more than a year old.
Company city figures cover only the cities each company names. “Cities and towns with a store” treats suburbs and small towns separately, so it runs higher. A bigger national network does not make an app the best quick delivery app in your city; what matters is which areas it covers there.
Compare any two quick delivery apps
Blinkit vs Zepto
Blinkit’s wider reach against Zepto Cafe, Zepto Club and no handling fee. Stores: 2,621 against 1,392.
Blinkit vs Swiggy Instamart
A lower free-delivery minimum on Blinkit against Swiggy One and food in the same app. Stores: 2,621 against 1,296.
Zepto vs Swiggy Instamart
Cheaper small carts on Zepto against Instamart’s longer list of cities. Stores: 1,392 against 1,296.
Blinkit vs Flipkart Minutes
Blinkit’s range against free delivery from a lower minimum on Flipkart Minutes. Stores: 2,621 against 1,202.
Blinkit vs Amazon Now
One fee rule for everyone on Blinkit against Prime perks in the Amazon app. Stores: 2,621 against 853.
Zepto vs Flipkart Minutes
Zepto’s cafe and membership against more cities and cheap small carts on Flipkart Minutes. Stores: 1,392 against 1,202.
Swiggy Instamart vs Flipkart Minutes
Swiggy One members against everyone else, who pay less for small carts on Flipkart Minutes. Stores: 1,296 against 1,202.
Blinkit vs BigBasket BB Now
A fixed fee rule against quick and scheduled BigBasket orders in one app. Stores: 2,621 against 877.
Zepto vs BigBasket BB Now
Zepto Cafe and a published minimum against BigBasket’s scheduled slots. Stores: 1,392 against 877.
Amazon Now vs Flipkart Minutes
Two shopping apps with ₹99 free delivery: for Prime members in the Amazon app, for everyone on Flipkart Minutes. Stores: 853 against 1,202.