How to sell on quick-commerce apps in India
Updated October 2026
To sell on quick-commerce apps like Blinkit, Zepto and Instamart, apply through the app’s own seller or brand route with GST, PAN, bank details and, for food, an FSSAI licence. A category manager then decides which products to take and in which cities.
Blinkit is the only one with its own public seller page. Flipkart Minutes and Amazon Now start from Flipkart’s and Amazon’s seller portals, and the rest are reached through their own websites. The biggest apps increasingly buy stock from brands instead of taking a commission per sale, so expect to agree a buying margin, ship to the app’s warehouse against purchase orders and set money aside for ads.
No app publishes its commission rate card, so every margin figure on the page is an outside estimate. Confirm all fees with the app before signing. General information, not legal or tax advice.
Seller sign-up routes for Blinkit, Zepto, Instamart and other apps
| App | Official seller route | Cities | Biggest cities | Guide |
|---|---|---|---|---|
| Blinkit | blinkit.com; brands.blinkit.com | 467 | Delhi, Bengaluru, Hyderabad | Sell on Blinkit |
| Zepto | No public page; contact through zepto.com | 129 | Bengaluru, Hyderabad, Delhi | Sell on Zepto |
| Swiggy Instamart | No public page; contact through swiggy.com | 197 | Bengaluru, Hyderabad, Chennai | Sell on Instamart |
| BigBasket BB Now | No public page; contact through bigbasket.com | 103 | Bengaluru, Hyderabad, Delhi | Sell on BB Now |
| Flipkart Minutes | seller.flipkart.com | 185 | Bengaluru, Delhi, Hyderabad | Sell on Flipkart Minutes |
| Amazon Now | sell.amazon.in | 126 | Bengaluru, Delhi, Pune | Sell on Amazon Now |
| JioMart | No confirmed page; start from jiomart.com | 420 | Bengaluru, Hyderabad, Chennai | Sell on JioMart |
The Flipkart and Amazon seller portals are official, though their public pages do not mention Flipkart Minutes or Amazon Now.
How to get your products listed on quick-commerce apps
- Get your papers ready. GST registration (plus registration in any other state where your stock will sit in a warehouse), PAN, a business bank account, an FSSAI licence for food, and a trademark certificate or brand authorisation.
- Fix your packaging. Every unit needs a scannable barcode, MRP, net quantity, manufacturer or packer details and, for food, the FSSAI number. Apps reject stock at inwarding if labels are wrong, and packaged-goods labels fall under the Legal Metrology rules.
- Register on the app’s own domain. Type the address yourself. Blinkit’s CEO said in October 2025 that there are no paid agents for listing. The app’s category team then picks your products and the cities that get them.
- Negotiate terms in writing. Commission or buying margin, fulfilment and storage fees, payment days, who pays for expiry and damage, and minimum order quantities.
- Plan for purchase orders and inwarding. When an app buys your stock, it sends a purchase order. Its warehouse checks quantity, barcodes and expiry dates before accepting the goods, and pays only for what it accepts. Ask for the payment cycle and minimum shelf life in writing.
- Start small. Launch in one or two cities where the app has many stores. Track sales per store, because slow sellers lose shelf space.
Does the app buy your stock or charge a commission?
In a marketplace, a seller owns the stock and the app takes a commission on each sale. In the other model, the app buys your stock and resells it, and you negotiate a buying price and payment terms instead of a commission.
- Blinkit has used both models since April–June 2025. By April–June 2026, about 90% of its order value came from its own stock.
- Swiggy said in August 2026 that Instamart would move to buying its own stock within two to four quarters.
- Zepto has bought from brands and sold through licensee companies. It set up a marketplace entity in October 2024.
- BB Now sells BigBasket’s own stock, so brands supply BigBasket as vendors.
Commission and margins on each quick-commerce app
| App | How it works and what brands pay |
|---|---|
| Blinkit | Mostly buys stock from brands. About 2–18% commission by category (estimates). |
| Zepto | Buys from brands; marketplace entity set up. 15–25% of MRP plus a fulfilment fee (brands’ estimate). |
| Swiggy Instamart | Marketplace, moving to buying stock. About 15–22% commission, rising (estimates). |
| BigBasket BB Now | Buys stock from suppliers. About 8–22% by category (rough estimate). |
| Flipkart Minutes | Marketplace through Flipkart’s seller portal. Shown in your seller dashboard; “0%” offers unconfirmed. |
| Amazon Now | Own dark stores plus partner More stores. Not published. |
| JioMart | Quick orders mostly from Reliance Stores. About 1–15% plus fees (estimates). |
Fulfilment, storage, expired stock and ad costs come on top of these. The commission you pay is also the app’s income per order, which is how quick-commerce unit economics starts.
How much brands spend on quick-commerce ads
Brands spent about ₹4,000 crore on quick-commerce ads in 2025, and the figure is expected to reach ₹6,000 crore in 2026.
- Zepto earned ₹1,636 crore from ads in FY26.
- Blinkit runs a brand ads portal at brands.blinkit.com.
- Swiggy aims for about ₹10 of ad income per Instamart order.
Frequently asked questions about selling on quick-commerce apps
What is the commission on quick-commerce platforms?
None of the apps publishes a rate card. Outside estimates put Blinkit at about 2–18% by category, Instamart at 15–25% by category (July 2026), and Zepto at a 15–25% buying margin on MRP plus a fulfilment fee (August 2026). Warehouse delivery, expired stock and ads come on top.
How long does it take to get listed on a quick-commerce app?
No app publishes a timeline. For Blinkit, sellers are commonly told product approval takes 3–7 days and the whole process 20–45 days, but these are unofficial figures. Having GST, FSSAI, brand papers and barcodes ready before you apply avoids most delays.
Do I need my own warehouse to sell on quick commerce?
Not usually. When an app buys your stock, you deliver to its warehouse in each launch city against a purchase order, and it moves stock to its dark stores. You do need a way to deliver on time to every city you launch in, and a GST registration in any state where the app holds your stock as a marketplace seller.
Do I need a trademark to sell on quick-commerce platforms?
Apps usually ask for a trademark certificate or a brand-authorisation letter for branded goods, so they can handle counterfeit complaints. It is on the usual list for Zepto, Instamart, BigBasket and JioMart. Ask the app whether a pending trademark application is enough for your category.
Is quick commerce worth it for a small brand?
It can be, but margins are thin and stock planning is hard. Apps want products that sell fast, keep for a long time and arrive steadily at many stores. Start in one or two cities where the app has many stores, and track sales per store. Budget for ads too, because apps now expect brands to spend on them.
Launch first where your chosen app has the most stores; dark store counts by city show where that is.