How to sell on Zepto: seller registration guide

Updated October 2026

To sell on Zepto, contact Zepto only through its own website or app. It has no confirmed public seller or brand sign-up page.

Brands supply stock to Zepto’s warehouses and agree a margin with a category manager.

Zepto has 1,392 locations across 129 cities, so where you launch matters as much as getting listed.

Zepto does not publish a rate card, so every commission or margin figure on the page is an outside estimate. Terms change often and differ from brand to brand. Confirm every fee in writing with Zepto before you sign or ship stock.

How to get your products listed on Zepto

Get your GST, PAN, FSSAI and trademark papers ready.
Find Zepto’s brand or seller contact on zepto.com or inside the Zepto app.

Documents you need to sell on Zepto

GST registration (GSTIN), plus registration in any other state where your stock will be held
PAN of the business or proprietor
Bank account details with a cancelled cheque
Business address proof and registration proof (partnership deed, LLP or company certificate)
FSSAI licence for food items
Trademark certificate or brand authorisation for branded goods
Product catalogue with images

The usual list for quick-commerce sellers. Zepto has not published its own.

What Zepto looks for in a new product

Before you apply, check your product against what quick-commerce buyers ask for:

Products that sell fast, since Zepto gives the busiest stores’ shelf space to its fastest sellers first
Long remaining shelf life when stock reaches the warehouse
A scannable barcode, correct MRP and complete label on every unit
Steady supply, so stores do not run out once your product is live

Does Zepto buy your stock or charge a commission?

Zepto’s parent Kiranakart Technologies has bought stock from brands and sold it to licensee companies (Geddit Convenience, Drogheria Sellers, Commodum Groceries). In October 2024 it registered Zepto Marketplace Private Limited, a possible step towards a marketplace model.
In practice brands supply stock to Zepto’s warehouses (“mother hubs”), which feed dark stores.

The answer decides your margins. In a marketplace model you own the stock and pay the app a commission on each sale. In an inventory model the app buys stock from you at an agreed price and sets the selling price itself.

Indian foreign-investment rules let foreign-owned e-commerce firms run only marketplaces. That is why Eternal and Swiggy capped foreign ownership before moving to inventory.

Zepto commission and seller margins

Brands say they negotiate margins of 15–25% of MRP with Zepto’s category managers, plus a fulfilment fee of about ₹35–50 per unit (August 2026). Zepto has not confirmed these.
Unofficial estimates put Zepto commissions at 8–25% per order (January 2026).

On top of commission or margin, budget for delivery to the warehouse, rejected and expired stock, and promotions. What you pay becomes the app’s income per order in quick-commerce unit economics.

Zepto purchase orders, warehouse checks and payment

Zepto has not published how its purchase orders, warehouse checks and payment cycle work.

When an app buys your stock, it sends a purchase order (PO). You deliver to its warehouse by the date on the PO, and the warehouse checks quantity, barcodes, MRP labels and expiry dates before it accepts the goods. The check is called inwarding. Only accepted stock is paid for and sent on to stores.

Ask Zepto in writing for:

the PO lead time
the minimum shelf life it accepts
who pays for rejected or expired stock
how many days it takes to pay you

GST registration for selling on Zepto in other states

GST registration is by state. Say you sell as a marketplace seller and keep stock in the app’s warehouse in a state where you are not registered. You generally need a GST registration in that state. In a state where you are already registered, the warehouse is added as an additional place of business (APOB).

If the app buys your stock instead, you are making a sale to the app, and the paperwork is different. Zepto warehouses are likely to be in the states with the most Zepto stores. General guide only, not tax advice, so ask a GST practitioner before you ship.

Zepto ads for brands

Zepto earned ₹1,636 crore from advertising in FY26, up from ₹651 crore in FY25.

Best cities to launch on Zepto

Stock usually goes to the app’s city warehouse first, then out to stores. The counts show all Zepto stores in each city, and your product may reach only some of them.

#1 183 Zepto stores Bengaluru Karnataka
#2 135 Zepto stores Hyderabad Telangana
#3 117 Zepto stores Delhi Delhi
#4 96 Zepto stores Chennai Tamil Nadu
#5 85 Zepto stores Mumbai Maharashtra
#6 62 Zepto stores Pune Maharashtra
#7 59 Zepto stores Gurugram Haryana
#8 36 Zepto stores Lucknow Uttar Pradesh
#9 36 Zepto stores Noida Uttar Pradesh
#10 35 Zepto stores Kolkata West Bengal
#11 33 Zepto stores Ghaziabad Uttar Pradesh
#12 32 Zepto stores Ahmedabad Gujarat
#13 28 Zepto stores Jaipur Rajasthan
#14 24 Zepto stores Greater Noida Uttar Pradesh
#15 20 Zepto stores Thane Maharashtra

States with the most Zepto stores

Figures show stores.

Maharashtra 237
Karnataka 202
Uttar Pradesh 189
Telangana 149
Delhi 117
Tamil Nadu ~117
Haryana 100
Gujarat 68

Smaller towns are in the list of all Zepto cities.

Fake Zepto listing agents and scams

On 3 October 2025 Blinkit’s CEO warned that people were charging brands for “fast-track” listings, and said there are no paid shortcuts. Treat any agent offering a paid route into Zepto the same way. Apply only on Zepto’s own domain, and never pay a personal UPI account for onboarding.

Frequently asked questions about selling on Zepto

Is there a fee to register as a seller on Zepto?

No. Zepto publishes no registration fee.

Do I need an FSSAI licence to sell on Zepto?

Yes, for any food or drink product. The FSSAI number must be on the label and is checked during onboarding. Non-food items do not need FSSAI, but you still need GST, correct MRP and label declarations, and brand papers.

Do I need a GS1 barcode to sell on Zepto?

Zepto’s public pages do not say. Quick-commerce warehouses scan barcodes when stock arrives and prefer GS1 codes, which GS1 India issues. Get one before you print packaging, so you do not have to relabel stock.

Selling on other quick delivery apps

Seller routes and margins differ from app to app, and the comparison of quick-commerce seller programmes puts them in one table.